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Sprint, NFL launch ‘Sprint Interception’ wireless phone recycling initiative at Super Bowl XLI benefiting NFL youth charities
12-month campaign to culminate at Super Bowl XLII
OVERLAND PARK, Kan. – Jan. 24, 2007 – Sprint (NYSE: S) and the NFL have once again teamed up – this time to benefit NFL Charities, at-risk youth and the environment. And fans who attend the Super Bowl XLI festivities in Miami will be the first to have the opportunity to contribute to the new “Sprint Interception” campaign by simply donating their used wireless phone.
On Feb. 4, fans attending Super Bowl XLI in Dolphin Stadium will receive a pre-addressed, postage-paid envelope at their seats to recycle any unwanted wireless phones. In addition to the in-stadium envelope giveaway, Sprint Interception envelopes will be available at other locations – such as South Beach’s Lummus Park and the Miami Beach Convention Center – in the Miami area throughout the week leading up to the game.
“The Sprint Interception Program is just another benefit Sprint can offer as a result of our relationship with the NFL,” said Ralph Reid, Sprint’s vice president of corporate social responsibility. “Sprint customers can have a positive impact on the environment while helping our youth and there’s no bigger event to kick off a campaign like this than the Super Bowl.”
Sprint Interception is a recycling program that benefits the environment by reducing the number of used mobile phones that might otherwise end up in landfills, while simultaneously generating funds for NFL Charities. Wireless phones, batteries and accessories, from any carrier and in any condition, are accepted. For more information visit www.sprint.com/nfl.
Sprint Interception will last 12 months, culminating at Super Bowl XLII in Phoenix. Recycling envelopes will be made available to NFL fans at a variety of events throughout 2007.
Since 2001, Sprint’s wireless recycling programs have helped prevent nearly 7 million phones from ending up in landfills and raised more than $3 million for charitable programs.
About Sprint Nextel:
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.